I was in charge of updating our brand guidelines and logos.

Why the refresh?

  • Uniformity

    We identified that we had too many subbrands with different identities and wanted to tie everything together.

  • Awareness

    Our audience still had strong ties to our legacy name so we wanted to put Viticus Group front and center.

  • ADA compliance

    Future-proofing our brand is a top priority and wanted to make our logo bold and impactful.

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Brand Refresh Style Guide

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Viticus Group rebrand style guide
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