I was fortunate enough to be part of a historical moment in WVC’s legacy when we rebranded to Viticus Group. We wanted to move away from people referring to us as “Western Veterinary Conference” since we were now diving into human health and did so much more than just a conference.

Viticus stands two latin words “life” and “medicine” combined.

My role was to finalize the logo that a marketing agency began, and develop the final style guide.